Though emails have an ROI of $42 for every $1 spent (Litmus), managing in-house email campaigns can quickly become overwhelming as your business grows. That’s when you need to outsource email marketing. Let’s do a quick rundown of the top 15 benefits of outsourcing your email marketing:
- Expertise on Tap
Outsourcing will let you tap into a team of pros who live and breathe email marketing. They are always ahead of the curve regarding trends, tools, and tactics. Why not fast-track your success by partnering with experts? Building up such knowledge in-house can cost you years.
- Cost Efficiency
Also, managing an internal email team is no small feat. It involves salaries, training, and tech. Outsourcing uses scale to your advantage, letting you pay for what you need. Indeed, Deloitte found that 59% of companies outsource to cut costs. Smart move, right?
- Scalability
Need to launch a new product? Run a seasonality campaign? No problem-outsourced teams scale with you. They scale up and dial back depending on your needs, which may be very hard to expect from an in-house team on short notice.
- Focus on Core Functions
Email marketing is necessary but very time-consuming. By outsourcing, your team can hone in on what they are good at — innovating products, building customer service, and growing the company. Outsourcing helps you keep your eyes on the prize.
- Increased Deliverability
Great content doesn’t matter if it lands in the spam folder. Outsourced agencies are pros in deliverability optimization, ensuring those emails hit inboxes, not junk. For instance, Moz measured a 15% boost in deliverability with outsourced campaigns. Engagement Gold!
- Advanced Analytics
Want to know precisely how your emails are doing? Outsourced agencies provide deep-dive analytics into metrics such as open rates, clicks, and conversions. Data-driven decisions lead to campaigns that can evolve and improve with ever-optimizing ROI.
- Access to Cutting-Edge Tech
Outsourced agencies have all the right tools for automation, segmentation, A/B testing, and platforms ready to roll. Why make hasty investments in expensive tech when you can tap into the newest software with your email partner?
- Hyper-personalization
Experian says that personalized emails deliver 6x higher transaction rates. Outsourced marketers know how to take personalization up a notch by behavior-triggered emails and dynamic content speaking right to your audience.
- Better Use of Time
Time is money, and outsourcing saves oodles of it. Leave content creation, testing, and optimization to the pros and free your team to devote energy to strategy and growth.
- Master Compliance
GDPR, CCPA, and all other privacy laws can leave your email marketing a legal maze. Outsourcing ensures campaigns stay compliant and protects you from hefty fines and staining your brand’s reputation. Pros have the upper hand, when it comes to facts about altered data privacy.
- Higher ROI
Pro email marketers make emails more relevant, boosting open, click rates and other KPIs. For instance, Sephora’s outsourcing yielded a 20% ROI growth rate. That’s the kind of lift every brand wants.
- Strategic Content
Writing good email content is an art. When you outsource, you’re tasking this work to writers and designers who know how to convert-from killer subject lines to eye-catching visuals.
- Greater Segmentation
According to Campaign Monitor, revenue can increase by up to 760% with precisely segmented campaigns. Outsourced teams know how to slice and dice an audience into easily diagnosable campaigns that hit correctly.
- Faster Execution
Need to launch quickly? Outsourced agencies focus on speed for speed. With dedicated resources and efficient processes, they churn out campaigns faster than most internal teams, especially within tight windows like product launches.
- Constant Optimization
Testing is the name of the game when it comes to email marketing. Continuous testing and making changes are signs that outsourced teams care for higher engagements, more conversions, and better results.
Informed-decisions are the key to leveraging these benefits. If you’re planning to outsource email marketing, choosing the right partner can help you get quick results.
How to Outsource Email Marketing From The Right Partner?
Not all agencies are created equal. Choose the correct partner by considering these factors::
- Expertise with Results
The agency should have a successful record showing quick results. Dive into their case studies and testimonials. Can they show you clear signs of success, such as better deliverability or ROI?
- Experience and Expertise
Does an agency know what your industry entails? In other words, if it’s healthcare or financials, that entails regulation and sensitivity of data. Approach them with questions about their experience working with clients in your niche.
- Top Tools
Let them be on the latest technology, be it HubSpot, Marketo, or any other. You need a partner with tools that are perfect for your needs.
- Privacy Expertise
With data privacy laws changing at breakneck speed, it’s critical that your partner understands the ways of GDPR, CCPA, and more. Ask about the way they handle consumer data protection and customer consent.
- Clear Communication
Transparencies are key. You should get regular updates and deeper reports as a given. If you start working with an agency, you should ask how they function. Clear communication will help you get a sense of how they present results.
- Scalable Services
Whether bursting at the seams during a product launch or wanting to keep that holiday rush momentum going, a good agency will give you the extra support you need.
You’ll be able to identify and outsource email marketing from a partner that fits your goals and delivers measurable results by paying close attention to each component.
Challenges of Outsourcing: How to Overcome Them?
Where great benefits go, as the saying goes, so do challenges. Here are some of them:
- Loss of Control: Tight collaboration is key for the agency to get your brand voice right.
- Communications Gaps: There should be regular checks to prevent any misalignment or delay. Besides that, data security is necessary to avoid sensitive information.
- Quality Control: Be involved in feedback loops to ensure high campaign standards.
- Dependency on External Expertise: Keep knowledge sharing in play so you can step in if required.
Mitigating these challenges before you outsource email marketing is crucial. Employ sound data protection guidelines and regular oversight to reduce risk and improve the success of email marketing outsourcing.
In A Nutshell
If you can outsource email marketing to unlock more personalized, effective, and compliant campaigns by leveraging expert teams, state-of-the-art tools, and data-driven strategies. You can maximize ROI and save time with the right partner. It can help you focus on your business goals and drive your email strategy forward with newfound momentum.
What’s Next?
Ready to outsource email marketing? You can outsource your email marketing from us for quick and measurable results. Don’t just take our word for it! Reach out to us at support@sootraconsulting.com or visit Sootra Consulting.