As the recession has hit the market, experts have a major piece of advice in putting your money: go for safe bets like real estate and gold. As far as digital marketing is concerned, email marketing is a safe bet for businesses.
Email marketing has the potential to generate an average return of 4000%. If you already have built a prominent digital presence and a subscriber list, then this figure could only get better.
But with the budget cuts and layoffs, carrying on with email marketing can be tough since it is a resource-intensive activity that requires attention as much as content marketing or paid advertising.
Offshoring email operations appears to be a better solution in 2023 – but would your business benefit from it? If yes, how and in which areas of email marketing to outsource?
The experts at our email marketing operations have compiled the decision-making factors to help you make a well-informed outsourcing decision to help you thrive despite challenges.
Let’s get started:
Understanding when to outsource email marketing
When considering external help, there are three major scenarios to consider that can tell you ‘when’ to outsource:
#1 You need to boost email conversions without adding fixed costs
Fixed overhead costs can put immense pressure on finance managers during an economic crisis and severely impacts the marketing budget. In such situations, hiring an offshore email marketing team that delivers on-demand solutions without adding hefty fixed overhead is best.
Since no long-term obligations or compliance is involved, outsourcing email marketing helps you mitigate the monetary risks associated with email campaign initiatives while exploring its potential for your business.
#2 Your current talent pool and employees cannot deliver the quality you need (in your budget)
As mailbox providers vamp up the support for newer technologies in emails, you will need to go beyond the traditional HTML email templates. Easier said than done, but finding talent who are trained and have hands-on experience in advanced email technologies and can improve your operations without hurting your budget can be immensely challenging.
Since email marketing agencies have staff trained in the latest tools and scale, they can help migrate your traditional email development process to the latest email-centric platforms, tools, techniques, and the latest industry-compliant design templates without requiring you to bear the cost of hiring and training new employees.
#3 You need to supercharge your email campaigns for important sales seasons
One of the reasons to outsource email campaigns is still highly valid in 2023 is peak seasonal demands when you need to boost your email marketing efforts to match up with the rising competition.
When hiring an offshore team on an ad hoc basis, you get access to specific skills that will help you generate efforts temporarily. Thus, your email marketing efforts are focused purely on achieving short-term ROI as you target to grab the bigger piece of the pie during peak sales seasons.
Understanding why hire an email marketing agency
Outsourcing to an offshore email marketing agency provides your business with these benefits:
#1 Flexibility and Scalability
First things first; the benefit of offshoring combines the flexibility and scalability that it offers.
You can add, change, or remove resources based on the results you get. Thus, outsourcing allows you to make the most out of your email opportunities and get the outsourced team to focus on your email projects.
#2 Time efficiency
With an in-house team, you need to keep up with their working hours, leaves, holidays, and other factors that can impact the campaign performance and complicate the email process.
Outsourcing to an offshore email agency helps you achieve desired results without time being a constraint due to the inherent flexibility and scalability.
#3 Focus on profitability
Since there is no requirement for a long-term commitment to outsourcing, you can focus on driving maximum profitability. Also, the inefficiency in execution falls under the agency’s liability. Therefore, you can safeguard your organization from issues like misreporting and favoritism.
With profitability being the ultimate goal of hiring an email marketing outsourcing agency, your in-house team can make better decisions, focus on strategies and other priorities, and deliver transparency.
#4 Access to a wider talent pool
With an in-house team, you are limited to your geographical area and time zone. But, outsourcing brings you the best talent or specialists in the email marketing industry can be working as a consultant or at an agency.
Hiring an email marketing agency can help you access those professionals since agencies hire them as employees/consultants and also, has a better understanding of the talent market.
#5 Hiring expertise exactly when and where you need it:
At times, having a permanent employee who is an expert in email technology might not always guarantee you the results you want to achieve. In such cases, outsourcing is a more viable solution to make use of top-notch experts temporarily as email marketing requires you to invest in top talents to improve campaign outcomes periodically.
When you hire an email marketing agency, you can access the required expertise exactly when and in which aspects of email marketing you need, thus, making things easier for your in-house team and managing the marketing budget.
Cost-effectiveness stays an inherent benefit of hiring an outsourced email development team that can help you on multiple fronts such as skipping the learning curve required by specialized tools or HTML templates, branding management without active participation advanced reporting, and many more.
Things to Keep in Mind When Hiring an Offshore Email Marketing Agency
Let us have a quick look at the aspects that you must look for when searching for a vendor to handle your email marketing:
- Have a predefined goal sheet with provisions for variables and deliverables against payment terms.
- Clearly define the email marketing activities process parameters that you want to outsource.
- Discuss with internal stakeholders and assign in-house employees to overlook different aspects along with designating communication channels.
- Emphasize signing fair NDAs and SLAs with your offshore email marketing vendor.
What To Inquire About When Outsourcing Email Marketing
Here’s what you need to ask for when approaching a potential email marketing vendor:
- When looking for any marketing agency including email marketing, request referrals, case studies, and samples; the more, the better.
- Try to learn what value they will deliver and how your team will be able to facilitate it.
- Check if they are willing to collaborate with your team holistically or treat it as ‘job work.’
Wrap Up
Above all, remember that you are looking for a reliable email marketing partner to take care of your organization’s email campaign requirements during tough times. Therefore, the offshoring agency that you choose for your email marketing efforts should be able to help you in your survival and success while achieving your marketing goals as you go through a recession or the upcoming cookie apocalypse that can disrupt paid advertising.
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