Email marketing offers an average ROI of $42 for every dollar spent. For small businesses, the real question was which platform to invest in. Each platform offers a unique benefit. We have compiled a list of 15 Best Email Marketing Platforms for small businesses with exclusive features and rates. They are as follows:
HubSpot
HubSpot brings an efficient email marketing platform with all the necessary features. You can begin by dragging and dropping a template or customize one to your business brand. HubSpot is effective for personalization operations and sending email variations to different devices or types of customers.
Some of its features include A/B testing, high deliverability rates, and an intuitive editor. HubSpot is best for companies seeking power and flexibility to solve unique business problems. Pricing starts at $45/month.
DeBounce
DeBounce has an API for validating email addresses. It is a simple and user-friendly platform for verifying bulk emails. It guarantees a deliverability rate of 97.5% and has validated over three billion email addresses.
TrustPilot ratings of DeBounce are excellent with a 4.8-star average from more than 1,000 reviewers. It stands out in email deliverability and verifying emails in hard bounce servers like QQ, G Suite, GMX, and more.
Key features include bulk validation, API integrations, a WordPress plugin, and a simple JavaScript widget. DeBounce’s tools reduce bounce rates, remove syntax errors, and prevent spam-trap emails, ensuring your lists are clean and reliable. Pricing starts at $10/month for 5,000 verifications.
Mailmunch
Mailmunch is a versatile lead generation and email marketing tool offering a 360-degree view of your campaigns. From landing pages to email forms and marketing flyers, it covers all aspects of your email strategy. With over 100 responsive templates, automation features, and detailed analytics, Mailmunch can enhance campaign performance significantly.
Core features include personalized emails, drag-and-drop editing, lead generation, and campaign automation. It’s ideal for those looking to streamline marketing efforts and boost conversion rates. Pricing starts at $19.99/month.
Moosend
Moosend is an all-in-one marketing platform offering unlimited emails and opt-in form templates. Additionally, it offers AI-driven product recommendations. Known for its user-friendly interface, Moosend also provides advanced analytics, A/B testing, and pre-designed automation templates.
Enjoy a feature-rich free trial that covers opt-in forms, detailed reporting, and landing page builders. Paid plans begin at $10/month, making it a cost-effective option for businesses looking for robust email marketing tools.
Omnisend
Omnisend is an e-commerce email and SMS marketing platform. Auto-responders like pre-built cart abandonment workflows, transactional emails, and a welcome series for new subscribers make automating communications easier.
The platform supports targeted segmentation and detailed reporting to help track sales and engagement. Pricing starts at $16/month, making it an affordable choice for e-commerce brands.
Mailgun
Mailgun is a cloud-based platform tailored for developers and businesses sending bulk or transactional emails. With SMTP relay and HTTP API, Mailgun is perfect for tracking real-time emails.
Key features include robust email verification, real-time analytics, and scheduling options. Pricing starts at $35/month, offering flexibility for growing businesses.
Benchmark
The popular software company gives away simple email marketing tools for small businesses. Its email marketing plan allows you to send up to 250 emails/month and offers features such as email automation, live engagement reports, customization capabilities, and more. Its free plan doesn’t include A/B testing or list segmentation but is nice for small businesses with smaller lists. Price: On request
Klaviyo
With Klaviyo, emailing marketers gain powerful email and SMS tools. Top pick for growing business, Klaviyo offers responsive email templates, impressive segmentation features, and triggered automation capabilities based on user behavior. Free plans up to 250 emails and 50 SMS contacts; pricing starts at $25/month.
Pabbly
Pabbly permits mass mailing through SMTP relay or external gateway hence ideal for bulk campaigns. It also includes workflow automation email scheduling and autoresponders. Monthly pricing starts from $24 which can be considered a well-balanced blend of features and price.
Sender
Sender’s end goal is to bring an affordable and powerful email marketing solution to small businesses. Plus, Sender offers automation, audience segmentation, rating tools, mobile-friendly templates, and in-depth analysis. It is a good fit for businesses looking for basic marketing features on an affordable budget. Pricing: Request a quote
MailerLite
MailerLite offers an intuitive drag-and-drop interface that makes designing emails fast. Ideal for busy business owners who want to handle their email marketing, MailerLite strips away the complexity, allowing users to focus on creating effective campaigns without extra, overwhelming features.
Premium subscriptions unlock additional functionality, including newsletter templates, custom domains, and popups. Features include 24/7 live chat and email support, A/B testing, and a library of customizable templates. Pricing starts at $10/month.
iContact
iContact is a customer service-driven email marketing tool designed for businesses that value support. The platform offers easy-to-use tools for fast results, and customers are paired with a strategic advisor to help craft effective email marketing strategies.
Features include robust customer support, audience segmentation, and access to social marketing consultants to boost online presence. Pricing starts at $20/month.
SendPulse
SendPulse goes beyond email marketing by offering a comprehensive suite of communication tools, including transactional emails, text messaging, web push notifications, and chat. With key features like segmentation and A/B testing (available in paid plans), SendPulse allows for more precise targeting and campaign optimization.
Additional features include easy-to-use email editors, email automation, personalization, and subscription forms. Pricing starts at $35/month.
GetProspect
GetProspect is an email verification tool that ensures better deliverability, wider audience reach, and domain reputation protection. It enriches your prospect database with LinkedIn URLs, locations, job titles, and other datasets, giving you a complete profile for better outreach.
The 12-step verification process checks single and bulk emails, removing duplicates and filtering addresses for accuracy. It also includes a verification API, built-in CRM functions, and protection against graylists. The tool is free for up to 100 verifications.
Selecting the right email marketing platform is crucial for small businesses aiming to maximize their marketing efforts and drive growth. Each platform listed offers unique features suited to different needs, from ease of use to automation to advanced analytics and integration capabilities.
Considerations before choosing an email marketing platform
If you have a small business, there are certain aspects of an email marketing platform to focus on, and some that may not be as important given your present skill sets or project objectives. Key points include:
- User-friendliness: The platform must be easy to use and have an intuitive interface that does not demand any technical know-how. That stands to be a critical hack for smaller businesses with small or no technical team.
- Automation: It should have automation capabilities for welcome emails, follow-ups, and drip campaigns. This nurtures leads without requiring manual intervention.
- Price: Small businesses must compare pricing models and value for money. Most platforms have a free tier or low-cost plans with startups.
- Customization: Look for tools that let you customize templates and personalize your emails using customer data. It can increase your engagement.
- Open rates: Check the platform’s deliverability, ensuring most subscribers receive those emails rather than find them in a spam trap.
- Analytics & Reporting: Choose a platform offering solid reporting to track your open rates, click-throughs, and conversions. Insights that can be acted upon to finesse your strategy.
- Integrations: Select a platform that supports your CRM, e-commerce platform, or any other tool that is an integral/core part of our business.
- Scalability: Choose a platform that scales with your business and provides advanced features as you grow your email list.
Considering the factors above can help you understand which platform suits your business best.
In A Nutshell
Ultimately, the best platform for your small business will depend on specific requirements, including ease of use, budget, and desired features. You can leverage email marketing to effectively engage with your audience, drive conversions, and achieve sustainable growth by choosing a platform that aligns with your goals and resources.
What’s Next?
Would you like to know more about choosing the best email marketing platform for small businesses? Then reach out to us at support@sootraconsulting.com or visit Sootra Consulting.